(Not So) Great Moments In Marketing, Dungeons & Dragons Fifth Edition
Wizards of the Coast Announces Thrilling Dungeons & Dragons Launch for Summer 2014 | company.wizards.com.
From the linked article:
“Players fight the most fearsome monster of all time in an exciting multi-platform gaming experience”
This isn’t the most compelling ad copy I’ve seen. It’s a very generic, bland, statement that seems to have come out of the BuzzWordOMatic 5000. Can you imagine someone trying to describe their last game of D&D this way? “Man, we fought the most fearsome monster of all time in an exciting multi-platform gaming experience! And then, Fred proactively leveraged his synergies to increase cross-market upsell with positive feedback redundancies and integrated vertical applications focused on dynamic buy-in transitions for high monetization over short term projections! And he rolled a 20!”
Well, it seems to me more to be a press release or internal announcement than the start of a real add campaign.
It works better without the ‘in’
Players fight the most fearsome monster of all time – an exciting multi-platform gaming experience
Sounds like our last game of Papers & Paychecks. Fred was playing a Tech Bro.